Voi, a leading player in urban mobility, faced the challenge of managing amounts of consumer data and transforming it into actionable insights.
“ When I have a data question, I can just ask Magnowlia in Slack and get a reliable answer in seconds.”
Fredrik Hjelm , CEO at Voi.
The challenge.
Voi wanted to streamline their data management and analysis processes and initially attempted to develop an in-house data management solution. However, this approach proved inefficient and made it clear that they needed a more robust solution.
Scalability issues: As Voi expanded into new markets, the volume of data increased and the in-house solution could not scale effectively to meet this growth.
Resource intensive: Handling and refining their data processes required continuous attention from skilled data analysts, spilling focus from core business activities.
Delayed insights: Creating insights and reports took a long time, which delayed decisions and made it hard to quickly respond to market changes.
The solution.
This is where Magnowlia stepped in. Recognizing the challenges Voi faced, Magnowlia offered them the opportunity to try the advanced AI-powered business intelligence platform.
Seamless data integration: Magnowlia’s platform was designed to seamlessly integrate various data sources, ensuring a unified and comprehensive view of all relevant information.
Real time insights: Magnowlia enabled real-time data insights and analytics, allowing Voi to make swift, factful decisions. This was a game changer for Voi, as it meant they could respond quickly to operational needs and market trends.
User-friendly: One of the standout features was the ability to interact with the data using plain language. This meant that team members, regardless of their technical expertise, could ask questions and get immediate answers without relying on specialized data analysts.
The impact
Implementing Magnowlia’s platform unlocked valuable time and resources for Voi, enabling their team to make data-driven decisions swiftly, sometimes even on the fly during meetings.
According to the head of data at Voi, “Using Magnowlia saves the data team roughly 150 hours a month.” By partnering with Magnowlia, Voi has not only optimized their data management processes but also enhanced their overall operational efficiency.
Scalability issues: As Voi expanded into new markets, the volume of data increased and the in-house solution could not scale effectively to meet this growth.
Resource intensive: Handling and refining their data processes required continuous attention from skilled data analysts, spilling focus from core business activities.
Delayed insights: Creating insights and reports took a long time, which delayed decisions and made it hard to quickly respond to market changes.
SEEING IS BELIEVING.